Our Story
It All Started With Oscar
Logan's was born out of love — love for a dog who deserved the very best.
When we welcomed Oscar into our family, we quickly realised that finding truly natural, honest nutrition for pets wasn't as easy as it should be. The shelves were full of products packed with fillers, preservatives, and ingredients we couldn't even pronounce. Oscar deserved better than that. So did every other pet out there.
Inspired by Oscar and driven by a desire to do things differently, we founded Logan's in 2021 — a family business built on one simple belief: pets deserve the same quality nutrition as the people who love them.
Sadly, we lost Oscar on 15th January 2026. He is missed every single day. But his spirit lives on in everything we do, and every product we make is a tribute to him and the joy he brought to our lives.
A True Family Business
Logan's isn't just a brand — it's a family affair.
From day one, this has been a team effort. Built around the kitchen table, grown with late nights and early mornings, and driven by a shared passion for doing right by pets and the people who love them.
We're a small family, but we pour everything we have into every product we make. When you choose Logan's, you're not just buying a supplement — you're supporting a family who genuinely cares about your pet's wellbeing as much as you do.
Who We Are
We're Logan's — a small, passionate British family brand creating 100% natural, human-grade supplements for dogs and cats.
Every product we make is:
- Completely natural — no fillers, no preservatives, no artificial additives. Ever.
- Human-grade — held to the same quality standards as food made for people
- Pet nutritionist-approved — formulated with expert guidance you can trust
- Made in Britain — crafted with care, right here in the UK
We're proud to be trusted by pet owners across the UK and Europe, and stocked in over 300 pet businesses who share our passion for honest, natural pet health.
Our Mission
We believe that healthy pets start with honest nutrition.
Our mission is simple: to make it easy for every pet owner to give their dog or cat the natural support they need to thrive — whether that's better digestion, a healthier coat, stronger immunity, or just more tail wags and purrs every day.
We're not here to sell you something you don't need. We're here to help — as a family who understands exactly how much your pet means to you.
The Logan Promise
We stand behind everything we make. That's why every Logan's order comes with our 14-day money-back guarantee — no awkward questions, no hassle.
If you're not completely happy, neither are we.
Because at Logan's, we're not just a pet supplement brand. We're a family — and we treat every customer, and every pet, like part of ours.
Made in Britain. Loved by pets. Trusted by families.
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